Florida Market Eggplant

Solanum melongena

Price: $2.95

SKU: 3170041

78 to 90 days — The plants grow very tall (up to thirty-eight inches), and produce large (up to nine inches long), glossy, dark almost blackish-purple colored, oval to teardrop-shaped fruit. A popular variety in the Southern United States.

'Florida Market' possesses resistance to Phomopsis, tipover, and bottle neck. It was developed by the Florida Agricultural Experiment Station at Gainesville and released by Atlas Seed in 1948. Each packet contains 0.25 gram, which is approximately 25 seeds. 
Planting Instructions: This is a tropical plant and needs warm weather to thrive. A warm growing season of 100 days or more is optimal. They do best in fertile soil with a pH of 5.5 to 6.8.

Start seeds indoors eight weeks prior to transplanting. Sow ¼ inch deep in sterile potting mix. Keep moist. Germination temperature is near 80ºF.

Harden off plants before transplanting outside but make sure they are above 60ºF. After the night temperatures are above 55ºF, transplant 12 to 18 inches apart in rows three feet apart.

Harvest the fruit when they are young as they get seedy with age.

Customer Reviews:

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★★★★★ i seek this seed out every year now.Name does not reflect growabilty for short season area
By emily thurston (colorado) on January 17, 2023

I bought this variety from the Seed Savers exchange on wim and LOVE it. It out preformed every eggplant seed I've every grown. I'm considered an advanced gardener, but I highly recommend this seed for everyone. It germinated first, grew fast, produced fruit first and heavily The taste was great. One year was a typical growing season and the next was horrid, but it preformed the same regardless.

★★★★★ This variety doesn't get the love it deserves!
By James Dabney on January 9, 2021

I don't feel like this variety gets the love it deserves! It produces lots of good size, very deep purple eggz that keep from getting bitter even if you pick them a little late on robust plants that I could have cared for better. It also has a noticeable fresh flavor that has enough power to make an impression even through the sauce and cheese in an Eggplant Parmesan and seemed to retain more firmness after cooking than some varieties. It possibly has thinner skin than Black Beauty, though I didn't do a side by side comparison. My plants didn't get as tall as I expected but for sure still needed support. I started mine about a month late but they did produce consistently until the first frost and definitely start inside with your tomatoes as mine took closer to 90 days to really get going.

My father, who has gardened for decades and is set in his ways and usually gets whatever seeds Home Depot puts out without a second thought, went on a (6 or 7?) years-long, semi-inexplicable escapade trying to find an eggplant that met his suddenly exacting standards and now exclusively grows Florida Market every year (in coastal peninsular Florida, where he also has excellent results). I'm not a huge eggplant fan but added them last year as it was my first year growing for sales. I decided to not challenge his findings and I'm extremely happy with the results. There could be a better variety somewhere but grow these guys while you look for it.

PS: As there is no picture, this variety has a similar appearance to Black Beauty.